The work of People Tree Foundation...
To alleviate poverty and create decent livelihoods in developing countries in Asia, Africa and South America through the promotion of Fair Trade
To protect the environment through the promotion of environmental projects related to the communities People Tree works in and the garment trade in general
To promote community development by supporting community projects where People Tree works (including the establishments and running of schools)
To promote and develop awareness of Fair Trade and environmental issues in Britain and the developed world
The future of the tasks ahead for the People Tree Foundation are huge. Fashion has a dirty side, yet many low-price, fast fashion brands are seeing sales growth in the face of economic downturn.
Despite media exposés in the last two years on labour abuses in garment factories and child labour in the developing world, customers are too slow to take responsibility for their part in it and to hold companies accountable.
There is widespread public support for Fair Trade, but so far most of the educational, general awareness building and campaigning work has been done in the area of trade and food commodities, not manufactured products like fashion.
We aim to create powerful visual tools that make clear the need for higher minimum ethical and environmental practice in the conventional fashion industry - at the same time as showcasing best practice in Fair Trade and sustainability.
We hope to document 'How To' Fair Trade Fashion, so that one day, high street brands can partner with a weaving project and deliver the same benefits.